Fulfilling a priority initiative of the FY2001–FY2002 Marketing Plan, the college has adopted a new brandmark and graphic identity program. A brandmark consists of a symbol (logo) plus words (logotype). The Board of Trustees unanimously approved the new mark on June 19, 2002.

The new brandmark received high ratings in 12 focus groups conducted by the Graphic Identity Project Team. Participants described the mark as "forward-thinking" and conveying the movement, growth, openness, and technology of the college. Others saw it showing the college as part of the global community and suggesting that "you can go places from here."

The history of the development of the new brandmark is described in the story History of the New Brandmark.

Back to top